If you thought the Hawk Tuah phenomenon was over, think again. Just when we thought we had seen the last of Hailey Welch’s viral reign, the internet decided to bring her back into the spotlight like a celebrity scandal no one can stop talking about. And let’s be honest: we’re not mad about it.
Somehow, Hawk Tuah is having a second wind, and it’s picking up steam faster than you can say, “Spit on that thang!” But why, exactly, is this bizarre Southern moment getting new life? Let’s take a trip down memory lane and revisit some of the most memorable Hawk Tuah moments you probably missed the first time around—and why they’re making the rounds all over again.
The Remix That Set the Internet Ablaze
You remember the original Hawk Tuah moment—the viral phrase Hailey dropped in the middle of Nashville that nobody understood, yet everyone loved. But what really sent it into the stratosphere was the Hawk Tuah Trap Remix. Leave it to the internet to take something weird and throw a beat under it. And honestly? The remix was fire. TikTok users took it to a whole new level, using the track for dance challenges, lip-sync videos, and of course, meme-worthy content.
TikTok analytics show that videos using the Hawk Tuah remix sound have now surpassed 20 million views. Apparently, nothing says “let’s vibe” like a heavy bass drop under a line about spitting. It’s like the internet collectively decided this is the anthem we didn’t know we needed. And if you missed it the first time, now’s your chance to catch up—because it’s back and better than ever.
The Animated Hawk Tuah
If you think Hawk Tuah peaked with the remix, let me introduce you to the animated version. Yes, someone out there decided that Hailey’s now-legendary moment deserved to be immortalized in cartoon form. And honestly, it works. It turns out, watching an animated Hailey spit on whatever “that thang” is, while her cartoon buddy Chelsea nods in approval, is weirdly satisfying.
The animated version started circulating again recently, and it’s hitting nostalgia buttons hard. One Twitter user said, “The animated Hawk Tuah is low-key better than the original.” Hot take? Maybe. But the fact that this clip is back on the timeline shows that animation + viral nonsense is the perfect cocktail for internet success.
According to Pew Research, animation and visual effects increase the likelihood of a video being shared by 45%—so it’s no wonder the Hawk Tuah cartoon is going viral for a second time. It’s a fresh twist on an old meme, and the internet loves a good remix, whether it’s with music or visuals.
Hailey Welch’s Live Reaction Video: A Must-Watch
One of the best Hawk Tuah moments that you probably missed (but shouldn’t have) was when Hailey herself did a live reaction to her own viral clip. Picture this: the woman who single-handedly confused the entire world sits down to watch the remix, the memes, the parodies, and the chaos she unknowingly unleashed. And her reaction? Priceless.
“I had no idea y’all were gonna make a whole song out of it,” Hailey said, laughing through the whole thing. “I still don’t know what Hawk Tuah means, but it sounds good with a beat!” The live reaction quickly went viral itself because there’s nothing like watching a person react to their own accidental fame. It was meta in the best way possible.
According to Jonah Berger, a professor at the Wharton School, “People love watching authentic reactions, especially when it involves someone who never sought fame in the first place.” Berger’s research shows that content featuring genuine emotions is 70% more likely to be shared. Hailey’s live reaction was as real as it gets, and that’s why it resonated so strongly with fans.
The Hawk Tuah Merch That Took Over
Merch is the natural next step for any viral star, and Hailey didn’t waste a second capitalizing on her newfound fame. From T-shirts to mugs to bumper stickers, the Hawk Tuah catchphrase became the hottest piece of internet swag. But the most iconic of all the merch moments? The limited-edition “Spit on That Thang” hoodie.
Believe it or not, the “Spit on That Thang” hoodie has been making a comeback, with fans posting pics of their beloved gear all over social media. Some people who missed out on the first drop are even begging Hailey for a re-release. Twitter user @ViralMemeQueen said, “I will trade my soul for a Hawk Tuah hoodie.” Bold.
According to MarketWatch, Hailey’s merchandise empire has raked in over $200,000 since her viral moment—proof that internet fame can pay the bills if you know how to ride the wave.
The Hawk Tuah Challenge: Round Two
Because the internet can’t leave well enough alone, the Hawk Tuah Challenge has resurfaced on TikTok, and it’s going viral for a second time. The challenge is simple: record yourself trying to say Hailey’s famous line with the same Southern confidence and bizarre delivery. Easier said than done. Most people fail miserably, which is exactly why it’s going viral again.
TikTok user @SassySouthernSpitfire nailed it in her attempt, gathering over 2 million likes in just a few days. The comments were full of people either praising her flawless accent or wondering if she even knew what “Hawk Tuah” meant. Spoiler: She doesn’t. None of us do, and that’s the beauty of it.
TikTok’s algorithm seems to be giving new life to the Hawk Tuah challenge, which, according to Business Insider, is pretty common with viral trends that feature catchy, relatable content. When a trend like this comes back around, it’s because people just can’t get enough of the randomness—and Hawk Tuah is peak randomness.
Why Hawk Tuah Is Going Viral Again
So, why exactly is Hawk Tuah having a resurgence? Blame it on nostalgia and the internet’s love for viral memes that refuse to die. The recycling of old trends is nothing new—just look at how Vine compilations still get millions of views on YouTube, long after Vine itself has disappeared into the abyss. People crave the comfort of familiar viral moments, especially when they’re as absurd as Hawk Tuah.
Jonah Berger also points out that viral content often has a “second life” when people re-discover it. “As new users come to platforms like TikTok or Twitter, they interact with older content, giving it a fresh burst of relevance,” Berger says. Essentially, what’s old is new again, and Hawk Tuah is no exception.
Hawk Tuah Lives On
From the remix to the merch to the TikTok challenge, Hawk Tuah is back, and it’s thriving. Whether you missed these moments the first time around or just forgot how ridiculous they were, the internet is making sure you remember. And honestly, we couldn’t be happier about it.
Hailey Welch might not have intended to create a viral empire, but she’s rolling with it like a pro. The Hawk Tuah resurgence proves that sometimes the internet just needs a little Southern sass and some nonsense to keep things interesting. So sit back, enjoy the chaos, and keep an eye out for the next viral round of Hawk Tuah magic.
